Over the last few months, it has become blatantly clear that American beef and the ranchers that produce it are under attack on multiple fronts. Feed and equipment prices are skyrocketing faster than inflation dictates. The largest food producers are importing risky, cheaper beef from other nations. Fires and industrial accidents have plagued the industry at unprecedented rates. They’re now saying avian flu is spreading through entire herds of cattle.

Then, there’s the fact that cows have become the ultimate climate change boogeyman. Add in the border invasion, a new push to inject cattle with mRNA vaccines, and inexplicable regulations popping in quietly from Washington DC and it’s impossible to ignore that the American cattle industry is in the midst of a polycrisis.

“When we launched in 2022, we knew beef was going to be important to supply to Americans but we didn’t anticipate it would get this bad this quickly,” said JD Rucker, co-founder of Prepper All-Naturals. “I’m somewhat of a conspiracy theorist but even my wildest notions about the beef industry being under attack have been eclipse by the current reality.”

Prepper All-Naturals specializes in high-quality long-term storage steak cuts. Their Ribeye, NY Strip, Tenderloin, and “Original Steak” products are shelf-stable for 25-years without the use of preservatives or antibiotics. The beef is cooked sous vide, then freeze dried and stored in mylar bags with oxygen absorbers so the steak cubes can retain both maximum flavor and nutrition.

“It’s obvious that the beef industry is under attack, but people often ask me why,” Rucker said. “What makes beef so special that it deserves so much emphasis?”

According to Rucker, it comes down to control. The powers-that-be abide by the first tenet of the late Henry Kissinger who said, “Who controls the food supply can control the people.”

Beef is unique in three ways. First, it is among the only foods that are high in crucial protein, zinc, and iron. This is one of the reasons why Prepper All-Naturals chose to freeze dry rather than dehydrate as freeze drying retains the most nutritional value while extending the shelf life dramatically.

Second, beef is challenging to acquire if it’s not purchased from retailers or directly from ranchers. Americans can grow a garden for vegetables and grains. Raising chickens is neither difficult nor expensive and does not require a large plot of land. Fish can be caught in accessible bodies of water. But acquiring and raising cattle is expensive and requires land, equipment, and expertise.

Third, the beef industry would be the hardest to rebuild if it crumbles under the various crises. Chickens can be slaughtered as early as six weeks after hatching. Cattle are typically slaughtered after 14-20 months. If the beef industry is crippled, it would take far longer to replenish than chickens, fish, or pigs.

“We’re working as hard as we can to produce and sell as much beef now as possible,” Rucker said. “In the near future, we believe beef prices will rise dramatically which will make it very challenging for Americans to purchase and store away shelf-stable steaks.”

One does not have to be a conspiracy theorist to see the writing on the wall. Prepper All-Naturals is offering a 25% discount for a limited time on all of their products with promo code “prep25“. Their goal is to fill as many pantries with as much beef as possible before the summer price surge hits. Now is the time to stock up.